MCP III - Product Development and Marketing Management
20 lecture hours
About the Course
MCP Module III guides the candidates through the process of product development and the nuances involved in developing financial products for micro, small and medium enterprises. The course provides an overview of microfinance products from international best practice. Basic management principles, marketing concepts and strategies in microfinance institutions is covered. Participatns also get to understand customer relationship management in a microfinance setting and communication skills and tools required to effectively market microfinance products. This course ends with contemproary inssues in microfinance such as agency banking, mobile money, criptocurrency and more.